BLACK HAT SEO TECHNIQUES
BlackHat techniques are not the important techniques to be followed for getting a good rank in search engine results page. They are the techniques to be avoided by every organization in search engine optimization.
Blackhat techniques are an unethical way of getting good rank in the SERP. Here we are presenting a few blackhat techniques and the best way to avoid it.
Some organizations insert common and most popular keywords in the landing page even they are irrelevant to their business in a light text color format. The color of text will be same as the background color. So that the colors will get mixed and in the real time we can not see those keywords. But when the keywords are triggered in the search, this page will appear in the search engine results.
Instead of doing that, the content for different categories are to be separated and the backlinks for the same keywords are to be generated in different blogs.
Inserting different keywords to get the audience to your page. For example, if your business is ‘Textiles’, focused on young boys in Hyderabad, age between 18-28. To get them to your website don’t put a description like “Jeans @600 in Ameerpet area, Hyderabad for young boys who are searching for job”. As job searching people are more in your area, you should not add that keyword which is irrelevant.
Instead, you should mention your focused area clearly with a good focused content so as the customer can get what he is searching for exactly.
Doorway pages are the pages with different keywords to the other pages. For example, if a person searching for something and entered into your website’s home page. To make them spend more time on your website and to improve page rank, you should not make him enter multiple pages with different irrelevant keywords.
Instead, you can create a landing page with an effective customer-centric content and pull your audience to engage and spend more time on your website.
This is one of the black hat techniques where your web page is entirely modified after indexed and ranked in the SERP. when a user clicks on the link, the landing page will be different and the content he finds there will be completely different.
Updating the site regularly will not lead to this type of situation.
In this web world, copying others content is simple. We can copy a content from someone’s website and use it in our website. But, it is very much simple to find that duplicate content. Having duplicate content is Mirror site technique.
Instead of using others content, write a good, attractive and unique content that engages your audience.
Commenting on different related blogs will generate backlinks to your website. But Comment spam involves posting your website link automatically in the different unrelated blogs using Blog utilizing algorithm. It produces confused content with some keyword phrases which inspires guests to tap on advertisements.