Importance of Analytics
It is very important to know what happened and what’s happening and what will happen in the business to plan the next step. In the present digital era, it is very easy to measure the work was done and outcomes of it. All the thing that you need to analyze your business is data. So a good marketing analytics require data from all the marketing channels – web, social, email, blogs, reviews etc.
We have many analytics measuring tools available on the internet. One of the search engines “Google” is providing good google analytics tool for free to measure the insights of your traffic and the customer engagement, from where they are reaching your page, at what time, how much time they are spending on your website, how many pages they are reading etc from all the devices like desktop, mobile, tablets.
This analytics helps business in different ways like to find exact ROI, customer behavior and Effectiveness of content etc.
Data gives a clear picture about our investment and the sales. By using analytical tools like kissmetrics and cyfe, we can measure return on investment of our business. This analysis is very important to measure how much business we are getting by investing a certain amount of money.
To find customer behavior:
Analytics gives a very important information about your customer behavior. When they are coming to your page, when they are leaving ! which type of product they are looking for, which content they are reading more etc. so based on this analytics, we can find out how to showcase our product and how to reach the potential audience.
To find the effectiveness of your content:
Analytics can measure how much time your customer spend on a particular page of your website and at which place he is skipping. From this analysis, we can determine which page has good content that helps the customer and which page is useless for them. So based on this we can modify the page content and get more user engagement.
Digital marketing is not simply effective without using analytics. Analytics is the core part of your digital marketing which strives your business in the correct path.